Animation CGI

/Animation CGI
Animation CGI2019-01-07T07:42:50+00:00

Adding motion to a CG scene breathes life into the story, helping you to differentiate and engage in a highly competitive market. From creative development to storyboarding, CG production to visual effects, we have the experience and infrastructure to deliver complex animations with tight deadlines. Whether used for TV, online, outdoor and/or in-store advertising, our photorealâ„¢ CG animations generate interest and excitement in their audience.

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Creative Product Features

CG Animation allows us to tell otherwise impossible visual stories. In this case, working directly with the Digital Brand and Marketing team at Clarks, we were tasked with visually explaining the technology in their shoe soles. Our creative development team worked up concepts to showcase the features and then when our vision was aligned with the clients, we began production.

To illustrate the lightweight and foam insole for this child’s shoe our artists utilised the suite of tools we have available to them, including particle effects to perfectly simulate the air particles turning into the insoles. Our VFX team then simulated the dust being forced out as the wooden last pushes down on the sole.

The finished results were used online and increased engagement in their sole technologies. See the full project

Detailed Material and Texture Creation

There is a fine line between an interior visualisation/ CGI that is believable and one that isn’t. Advanced and detailed material creation lifts the image, making it more persuasive. Using product references, colour-material-finish documents and samples, we create seamless, accurate texture maps. This leads to a true representation of the product in our final virtual materials and final computer generated images

Lighting and Atmosphere

We believe the key to creating the perfect shot lies in the ability to add emotion, atmosphere and soul to the image. One way we achieve this is through creative lighting.

Floorplans

Using CGI we can generate photoreal floorplans which would otherwise be very challenging to create.

Interior Design Support

If required we can support the design stage of the project, acting as an overflow for your in-house team. We can quickly and efficiently dress rooms for brochure shots using our vast 3D model library. If you do not have an in-house design team, we can take lead of the full design process.

Furniture Configurators

The use of CGI as a tool to creative furniture configurators is unrivalled. Once the 3D data is prepared we can quickly and cost effectively produce the CG assets required in order to create the full configuration experience. If additional configurable options are launched at a later date, the new data can be prepared, imported and rendered without heavy costs. No longer are expensive pre-production prototypes needed for the pre-launch market drive. CGI delivers photorealistic marketing assets long before the final product is ready.

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Interior Animation

3D animation is a brilliant way to bring your project to life. Our team of experienced 3D animators and production artists create high end photoreal animations to tight deadlines. Whether used to enhance a client pitch, as an online marketing tool or as an exhibition focal point, our photo-realistic 3D animations generate interest and excitement in their audience.

People Integration

Adding people into CGI scenes adds life, interest and realism to the images. We integrate high poly 3D models of CG people.